How to Sell “Expensive” Coffee:

5 Techniques from Starbucks to Engage Their Customers

Starbucks has shown us that you don't need to have the best product to sell millions, but...
How do they manage to sell a generic product at such a high price? There are 5 techniques that the brand uses to create a sense of quality and status that has allowed them to expand worldwide. Here they are:

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1. Your Name is Music to Your Ears

‍By putting your name on the cup, they create a feeling of closeness with their customers, to the extent that you might have even posted a photo of the cup on Instagram yourself.

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2. They Use Italian Words

They do this to create the perception of "high-quality coffee."

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3. Baristas‍

The employees are known as "baristas" to distance themselves from the image of a large chain and make you feel like you're in a cozy local café.

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4. Their Facilities‍

It's comfortable enough to work or have a meeting, but not enough to stay there for too long.

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5. The IKEA Effect‍

They take advantage of it by allowing you to customize your drink, making you pay even higher prices.

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